Easy QuestionPosted By Dave Snope |
Yes it is a no-brainer. Because there is competition. There always is as long as there are other drug companies and right now there are PLENTY. You release it as soon as you can while you have the patent, setting the price appropriately as the patent holder, and maximize your life-time profits before it is replaced by generics. In the meantime your existing drug is being taken over by generics and it's price is going down. By holding the new drug back you are losing money on your huge investment in the drug. You may have spent a billion dollars on development and testing because of FDA regulations and you need to recoup that as fast a possible. And even if you "release" it today, how long until it reaches shelves and gets insurance approval? Years...
A more realistic scenario is if your new drug could only ever make $100M in sales because it is cheap and/or price-controlled or there are cheaper but less effective drugs that Medicare only approves for payment. Yet it would cost $500B to finish developing and testing. As soon as possible you stop development. Then the conspiracy theory nuts crawl out of the woodwork claiming you are intentionally performing eugenics on Group X.
If your logic was true than nothing would ever get cheaper. Pentiums get cheaper all the time and they only have one competitor. Drug companies have many more.
A more realistic scenario is if your new drug could only ever make $100M in sales because it is cheap and/or price-controlled or there are cheaper but less effective drugs that Medicare only approves for payment. Yet it would cost $500B to finish developing and testing. As soon as possible you stop development. Then the conspiracy theory nuts crawl out of the woodwork claiming you are intentionally performing eugenics on Group X.
If your logic was true than nothing would ever get cheaper. Pentiums get cheaper all the time and they only have one competitor. Drug companies have many more.


