Darrell, of course you did the right thing. I'm glad you brought that up. But I reported this as a prophylactic, a preventative. Once you have received such a gift, there is no cure. You just grin and say, "Thank you."
A tiny firm, the International Star Registry, has sold well over a million of these star namings at about $50 dollars for the basic package and more than double for those who order the extras (which most of them do). Their only real expense is advertising. The owner has gotten filthy rich on the gullibility of others. Click link:
http://www.wired.com/news/business/0,1367,49345,00.html
The radio stations look the other way as they rake in their shares. It's particularly sad that many of these stars have been named for deceased loved ones, often children. But the hucksters don't care. It doesn't help if we offer them passes.
Victims of a scam usually go into denial once they learn the truth. Even if they accept reality, they will nevertheless make excuses for the perpertrator. This keeps the game going. It's really only we knowlegeable non-victims who can at least put up speed bumps by spreading the word.
We astronomers need to be beacons of light. We won't have to pretend that a foolish gift is marvelous if we provide early warnings to our friends and relatives. If anyone really wants to name a star after someone, I heartily recommend that he do his own research on the star and create a beautifully designed certificate. Having put our own effort into such a project would be far more meaningful than giving money to a con artist to do it for us.