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Eyepiece marketing

Started by lmarchesi, 06/01/2005 11:46PM
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Posted 06/01/2005 11:46PM Opening Post
Louis Marchesi
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Join Date: Apr 2004

Location: New London Township PA, US

Posts: 92

I just got Orion's new catalogue in the mail.

Now, I've gotta ask, what kind of marketing strategy is it in naming the eyepieces after clouds (Stratus) 8O

I already own cumulonimbus eyepieces and a cirrus telescope (well, they're magnets for them anyway) wink

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Regards,
Louis Marchesi
[COLOR="Gray"]New London Township, PA[/COLOR]
Posted 06/02/2005 12:07AM #1
Randy Roy
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Join Date: Jun 2001

Location: Lakeland TN, US

Posts: 254

Louis,

Interesting. Another definition for stratus is "vapor". Seems like this is a really bad choice of names for a new product. Maybe they are made in China and "Stratus" is Chinese for "Nagler"!

Reminds me of Chevy selling the "NOVA" in Mexico. How were they to know that Nova was Spanish for "No Go"?

:>)

Randy
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Randy Roy
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